Saturday, February 28, 2015
Friday, February 27, 2015
Thursday, February 26, 2015
What’s the reality of search engine optimization after the Google Hummingbird update? Can someone destroy your business with negative SEO? Did Google kill the concept of AuthorRank when it eliminated the Authorship initiative? For these types of questions, there’s no better person to ask than Danny Sullivan, founder of Search Engine Land and Marketing Land,
The post Three Misconceptions About Modern SEO That Confuse Content Marketers appeared first on Copyblogger.
One of the first steps to creating adaptive content is becoming aware of the content you already have. This is why we encourage you to audit your site. But before you dive into a full-blown comprehensive content audit, it might be possible to make your job a little easier by first dealing with all of
The post A Brief Guide to Fixing Your Old, Neglected, and Broken Content appeared first on Copyblogger.
Wednesday, February 25, 2015
Tuesday, February 24, 2015
Why bother? Each and every morning you and I both wake up and ask ourselves that question. Some mornings we don’t even think about the question, but answer it deliberately by jumping out of bed and bolting for the office. In these cases, we bother because we care deeply about what we do. We feel
The post Here’s How to Answer the Most Important Question in Life (and Make a Living from It) appeared first on Copyblogger.
Monday, February 23, 2015
Flash mobs. People are attracted to these spectacles. We drop what we’re doing and gather around to watch, but then we leave. We go back to what we were doing before we were interrupted. No one really knows who orchestrated the performance. The entire experience is short-lived and doesn’t make any profound impact. Now, imagine
The post Are You Overlooking Any (or All) of These 7 Ways to Build Online Authority with LinkedIn? appeared first on Copyblogger.
Sunday, February 22, 2015
Saturday, February 21, 2015
Friday, February 20, 2015
Thursday, February 19, 2015
Brian and I have been talking about his new curation-based email newsletter lately, and I thought it’d be interesting to have a similar conversation with someone in a completely different topical market. It’s about one person writing and curating a topic he knows and cares about, building a massive email audience over a period of
The post How an Email Newsletter Publisher Built an Audience of 223,991 Subscribers appeared first on Copyblogger.
Wednesday, February 18, 2015
National Husband Of China Jokes 'Big Boobs' Is A Must For A Girlfriend; State News Agency Fires Back
Welcome to the year of adaptive content. The choose-your-own-adventure era of content marketing. The age of the customized customer experience. We’ve already tipped our hand by publishing two podcasts on the topic: Adaptive Content: A Trend to Pay Attention to in 2015 and Behind the Scenes: 2014 in Review and the Road Ahead. And 16
The post 13 Simple Questions to Help You Draft a Winning Content Strategy [Free Worksheet] appeared first on Copyblogger.
I was talking with the ever smart Jeff Brown who does the Read to Lead Podcast (one of my favorites), and we were talking about how podcasting is just booming. Jeff runs a Podcaster Academy. I co-founded PodCamp, etc. It’s a big topic these days. Jeff said that once at his former job in radio, […]
Tuesday, February 17, 2015
You have a natural ability to fascinate others that you may or may not be taking full advantage of. And getting in touch with this “fascination advantage” can pay big dividends, both in business and in your personal relationships. Sally Hogshead is a copywriter-turned-Catalyst who teaches you how to tap into your natural ability to
The post Sally Hogshead on How You Can Unlock Your Natural Ability to Fascinate appeared first on Copyblogger.
Monday, February 16, 2015
Jon Stewart’s retirement from The Daily Show this week, accompanied by many tears and some cheers, is getting a lot of coverage around the web. First, because the show is insanely popular. But more than that, because the show demonstrates a real shift in what authority and authenticity look like in the 21st century. In
The post The New Authenticity and Authority: What it Looks Like, How to Use It appeared first on Copyblogger.
Sunday, February 15, 2015
Saturday, February 14, 2015
Friday, February 13, 2015
The Internal Revenue Service today made it easier for small business owners to comply with the final tangible property regulations.
Check out the entire Authority Rainmaker experience here, and take advantage of Early Bird registration. We’ll see you in sunny Denver in May! (If you like this video by The Draw Shop, you’re going to love meeting them at the live event — they’ll be creating Genius Maps of our sessions and providing avatar-ready
The post The Excitement of a Rock Concert. The Education of a Graduate Course. appeared first on Copyblogger.
Thursday, February 12, 2015
A few years back, I quit Facebook. I tried deleting my old profile, but in Facebook, that’s pretty much an act of congress, so I just abandoned it. A year ago-ish, I snuck back on, but decided not to do much in the way of “business” via my Facebook. Along the way, I discovered what […]
Wednesday, February 11, 2015
I started blogging in 1998, back when they called it journaling. My first site wasn’t really blogging software. It didn’t exist yet. A bunch of my sites have been lost to software companies folding. Then eventually, I landed on blogger.com, ported some of those posts to WordPress, made a lot of mistakes, and finally settled […]
This week, Robert and I put on our commentary caps to take on subjects that have been in the news. Plus, we reveal what’s in the very near future for Rainmaker.FM (think big). The main story this week is all too familiar … short-cut marketers are the reason we can’t have nice things. Now, apparently,
The post Rainmaker.FM: Has Social Media Killed Consumer Trust? appeared first on Copyblogger.
Last month, you may have seen Copyblogger’s 2015 Cost of Online Business Report that analyzed the results of a survey we conducted on the blog. The report explores the cost of doing business online, so you can accurately evaluate your current strategies and tactics — and their associated costs — to help you see if
The post The Smart Way to Use Surveys to Engage and Grow Your Audience appeared first on Copyblogger.
Tuesday, February 10, 2015
We all know about the importance of learning from mistakes. “Fail forward,” as they say. But we shouldn’t just look at our successes as magical moments when everything went right and think these experiences do not hold significant lessons of their own. In the last episode of The Lede, Demian and I discussed mistakes that
In 2005, the Internet had already begun to profoundly change the world of business, yet for many online entrepreneurs the roadmap to success was unclear. In response, I compiled the first edition of Success Secrets of the Online Marketing Superstars, a book that celebrated the ways in which the most successful marketers on the web
The post New Book: Success Secrets of the Online Marketing Superstars appeared first on Copyblogger.
Monday, February 9, 2015
When my son was about two and a half, he developed a funny habit of walking around the house from time to time, chiming out, “I’m here.” Although this little boy was strongly connected to his family and his small class of school friends, he still had that need to express it. I’m here. I
The post How to Create a Deep Connection with Your Prospects and Customers appeared first on Copyblogger.
Sunday, February 8, 2015
I was on MSNBC’s Your Business with JJ Ramberg, with my co-panelist Larry Broughton. We discussed underpants, second locations, and virtual assistants. If any of that is your thing or if you just want to see me chatting in a tie, here you are: Continue Reading
Saturday, February 7, 2015
Friday, February 6, 2015
On Monday, I explained — in my own words — how Synthesis Managed WordPress Hosting can dramatically improve your website’s speed, stability, and SEO. I also let you know that we are giving you a free migration if you sign up for Synthesis here before the clock strikes 5:00 p.m. Pacific Time today (Friday, February
The post Get ‘Significantly Better Hosting Performance and Pay Less’ (Their Words, Not Ours) appeared first on Copyblogger.
Thursday, February 5, 2015
Not many people can claim they single-handedly created the new marketing model for the 21st century. And did it simply with a five-column graph called The Difference Map. Well, Bernadette Jiwa can. Which is one reason why we are so excited that she will be a featured speaker at Authority Rainmaker. But her list of
The post Here’s How Master Brand Storyteller Bernadette Jiwa Writes appeared first on Copyblogger.
I’m a business advisor and educator. My job in one way or another over the last several years has been to help businesses figure out how to market and sell better using digital tools. That makes my job basically business advisor and consultant. I’m not a social media expert. I don’t care about the tools. […]
The difference between the right word and the almost right word is the difference between lightning and a lightning bug. ~ Mark Twain That Twain guy was pretty smart. But he had to rely on the intuition that comes from years of writing to choose the right word, and even then it was still a
Wednesday, February 4, 2015
Tuesday, February 3, 2015
Throughout your journey to overcome online obscurity, you produce a lot of content. Content marketing is about making a connection with your audience and building relationships. Since you invest time and effort into your writing, you want to see tangible results. But what if your posts aren’t getting the engagement you need to take your
The post 7 Steps That Will Hook Readers On Your Content through the Magnetic Force of Fascination appeared first on Copyblogger.
Monday, February 2, 2015
At this point, it’s common knowledge. But it’s so essential to your online success that it bears repeating one more time. You need a seriously fast website. And you know why: The likelihood of losing a visitor due to impatience or frustration increases with each extra millisecond of load time, and fewer happier visitors means
The post Dramatically Improve Your Site’s Speed, Stability, and SEO Without the Pain (or Cost) of Migrating appeared first on Copyblogger.