The 9 Most Common Lies Agencies Tell Clients During A Pitch

Agencies lose 10% of their income on average every year due to attrition. Some of this loss can be chalked up to clients leaving the agency, and some to reduced investment by roster clients. This pressure is compounded by the demands of the holding companies, which own hundreds of agencies for high margins. That makes winning new business a matter of survival. Which sometimes leads to aggressive behavior during the pitch.