Joye To The World: Charm Bracelets For A Cause

There is a new fashion accessory that aims to make the world a better place to live in. Launched this February 2015, Joye is a fashion start-up based in Hong Kong founded by Dr. Joerg Zobel that creates customized-charms charity bracelets. Zobel, former general manager of Puma for Asia Pacific and consultant at The Boston Consulting Group, was inspired with the belief that "fashion has the power to make this world a happier place." For the price of USD$33, customers can order a bracelet-- made from real lamb leather-- which comes with 1 Smile charm and 1 Charity charm.