Saturday, January 31, 2015
Friday, January 30, 2015
Thursday, January 29, 2015
Let’s say you’re choosing between three photography courses covering similar topics. The prices are stacked like this: $200 $250 $2,000 What’s going through your mind right now? Curiosity floods your brain. Even if you’re not sure you can afford the $2,000 course, you want to know why it’s so expensive, compared to the other photography
Wednesday, January 28, 2015
Note: This is the third of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the initial two episodes here: Position Your Content Curation for Success 3 Ways to Grow Your Curated Email Newsletter Faster Now we tackle the eternal question: how
The post 5 Traffic Strategies That Build Your Curation Audience appeared first on Copyblogger.
Talk is cheap. So it should come as no surprise that when it comes to content marketing strategy, simply talking about it is not enough. That is the big takeaway from the 2015 benchmarks, budgets, and trends study by Content Marketing Institute and MarketingProfs, sponsored by our own Rainmaker Platform. According to the study, only
The post Data Is Clear: To Be Effective at Content Marketing, Have a Documented Strategy appeared first on Copyblogger.
Tuesday, January 27, 2015
Lately, I’m finding lots of interaction and fun on Facebook. I once wrote a post about how I was leaving Facebook for Google+ because whoa, that’s the future. Until Google decided it wasn’t. And I’m reasonably well known for loving Twitter and being an early adopter of it. Which social network is right for you? […]
The post I Like Facebook More Than Twitter These Days and Why That Doesn’t Matter appeared first on chrisbrogan.com.
Content marketing is the art of using content of any kind (blogs, podcasts, newsletters, and much more) to reach prospects and customers and influencers, and warm them up for the potential of a purchase. You can have an offline business and use content marketing. You can promote yourself, a book, a store, a church, or […]
Everybody makes mistakes. And everybody should make mistakes. They are unavoidable when we step outside of our comfort zones. Avoiding mistakes means avoiding growth. But we can’t repeat our mistakes. We need to learn from them. When we do, we turn negatives into positives and move forward. When we don’t, we simply run in place.
I started stalking Brian Clark of Copyblogger back in 2006. Hard to imagine that I’d already been blogging for eight years when he showed up, but I knew from the start that Brian was smarter at a lot of things than I was, and that he’d go far. He, on the other hand, thought I […]
The post What a Long Time Friendship and Partnership Looks Like appeared first on chrisbrogan.com.
Monday, January 26, 2015
At the end of the day, I just find your persona incredibly grating. Funny that I can still remember that comment word-for-word. It’s from an unsubscribe note to my email list dating back at least seven years now. I heard lots of good things back then, too. I was helping people, sharing what I knew
The post Trolls, Unkind Words, and How to Know You’re on the Right Track appeared first on Copyblogger.
Sunday, January 25, 2015
Saturday, January 24, 2015
Friday, January 23, 2015
Thursday, January 22, 2015
Note: This is the second of three core lessons related to content curation based on a case study of my new email newsletter Further. You can listen to the first episode here: Position Your Content Curation for Success With These 5 Essential Elements. A key aspect of last week’s episode was identifying the purpose of
The post Three Ways to Grow Your Curated Email Newsletter Faster appeared first on Copyblogger.
I’m working through a few ideas, but I’m a little bit stuck. And as I haven’t been invited to speak at a conference this week or next (where I get a lot of thoughts and ideas), I decided to put on a conference in my living room. The content doesn’t quite matter, because it’s my […]
Wednesday, January 21, 2015
Google+ seems to be the social network that people love to hate. The industry almost has an internal clock about when to print the next article about Google+ dying. So what’s the real story here? Is Google+ going to die soon? Should you invest time in it? I will outline the way I look at
The post 10 Key Factors That Will Determine the Future of Google+ appeared first on Copyblogger.
Tuesday, January 20, 2015
How She Did It: Lynda Weinman, From Renowned Web Graphics and Design Expert to Co-Founder of Lynda.com
Imagine you’ve just launched your first product. It’s a short little course, just a few weeks long, that teaches the “DIY” version of the topics you help people with every day. You built it once, delivered it online, and now it works for you while you’re off doing other activities you love. This online course
The post Why Creating Your First Blockbuster Online Product Is Easier Than You Think appeared first on Copyblogger.
Monday, January 19, 2015
I say to you today, my friends, so even though we face the difficulties of today and tomorrow, I still have a dream. It is a dream deeply rooted in the American dream. I have a dream that one day this nation will rise up and live out the true meaning of its creed: “We
The post The Martin Luther King, Jr. Guide to Inspirational Writing appeared first on Copyblogger.
I was lamenting the fact that business has been slow over the last handful of weeks (end of the year and first of the year aren’t exactly the roaring seasons for keynote speakers and professional development experts), but a little change of perspective really turned me around. Because there’s a lesson in it that would […]
Sunday, January 18, 2015
Saturday, January 17, 2015
Friday, January 16, 2015
In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Here’s the bare minimum you need to know to dig deeper. No hype, just the facts. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with
The post Just the Facts: Why You Should Attend Authority Rainmaker appeared first on Copyblogger.
In 2014, we produced a different kind of online marketing conference. This year, we’re doing it again … except bigger, better, and smarter. Today our best pricing ends. Click here to reserve your spot and save, or read on for the essential details first. What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated
The post LAST DAY: Authority Rainmaker Pricing Increases Today appeared first on Copyblogger.
Thursday, January 15, 2015
Last fall, Robert and I did an episode of the podcast where we laid out how content curation could be used to build an audience and even a business. It was one of the most popular episodes of 2014. We did that episode based on a personal project I was already planning to do. I
The post Position Your Content Curation for Success With These Five Essential Elements appeared first on Copyblogger.
Wednesday, January 14, 2015
Here’s a neat fact to start your day: Copyblogger has a goat keeper among its readers. We know because he took our 2015 Cost of Online Business survey. Now, more than likely it’s a prank. A prank by some misfit in Boca Raton. But I have to confess: part of me wants there to be a goat keeper (somewhere exotic)
The post Announcing The 2015 Cost of Online Business Report [Infographic] appeared first on Copyblogger.
Tuesday, January 13, 2015
You may be creating content in a niche with 1,000 other sites, but only you have your audience. And surveying your audience can be fertile ground for the kind of information and insight that builds your next transformative content series. Just ask Demian Farnworth. He did it twice for Copyblogger in 2014 — and the
The post Lessons Learned from Conducting Two Monster Audience Surveys appeared first on Copyblogger.
Monday, January 12, 2015
I recently picked up the Amazon Fire TV Stick so I could stream movies from Amazon Prime on my TV for the kids and stuff. I figured it’d be a little more “family” feeling than watching off my 11 inch laptop screen. I suddenly learned so much more about visual media and how much it’s […]
The post What USA Today Knew Back in the 80s but You’re Finally Coming to Understand appeared first on chrisbrogan.com.
What: Authority Rainmaker: Copyblogger’s live training event that provides an integrated online marketing strategy combined with the best ways to implement it. Plus great parties and networking. When: May 13-15, 2015. Who: Daniel Pink, Sally Hogshead, Henry Rollins, Danny Sullivan, Ann Handley, Chris Brogan, Bernadette Jiwa, Michael King, Joanna Lord, Joe Pulizzi, Sonia Simone, Jerod
The post Last Week: Authority Rainmaker Pricing Goes Up This Friday appeared first on Copyblogger.
Sunday, January 11, 2015
8 Ways to Improve Patient Satisfaction And Patient Experience (And, By The Way, Improve HCAHPS Scores)
Saturday, January 10, 2015
Friday, January 9, 2015
Meghan Millennial Takes An Omnichannel Stroll: The Trend In Retail Customer Experience You Must Become An Expert In
Thursday, January 8, 2015
2014 was a pivotal year for Copyblogger Media. We: Launched a Pilot program for our Rainmaker Platform using a podcast Evolved the platform to version 2.0 during the Pilot phase Arrived at the 8-figure level for annual revenue, up 34% For an added twist, we tried things, observed, learned, and made changes on the fly
The post Rainmaker.FM Behind the Scenes: 2014 in Review and the Road Ahead appeared first on Copyblogger.
Wednesday, January 7, 2015
However you may feel about New Year’s resolutions, January just seems to bring on the desire for fresh starts. This month, the Copyblogger editorial team is tackling something we’ve had our eye on for awhile — a content audit. Now I don’t know about you, but that word audit doesn’t really inspire me. In fact,
The post How to Conduct a Content Audit for Quality and Audience Experience appeared first on Copyblogger.
Tuesday, January 6, 2015
You’ve seen a few messages here over the past few weeks describing Authority Rainmaker, specifically the myriad benefits it will deliver to attendees. Today we have one more quick note for you about Authority Rainmaker … but this note isn’t aimed at potential attendees (more for them here). Instead, today’s note is aimed at potential
The post Sponsor Authority Rainmaker and Let Us Help You Build Your Business in 2015 appeared first on Copyblogger.
Monday, January 5, 2015
Big data. Content. Growth hacking. Pivot. Engagement. A few words and phrases that make us want to stick a fork in our eye each time we hear them. Or stick a fork in the eye of the person using the words. We all hate buzzwords, but it’s hard to get away from them. A phrase
The post 16 Stats That Explain Why Adaptive Content Matters Right Now appeared first on Copyblogger.
Sunday, January 4, 2015
Saturday, January 3, 2015
Want a business podcast to listen to this year? Get mine! The Owner’s Mind. You can listen to it on iTunes or Stitcher or via this website or you can dump the RSS feed in whatever player you want. Continue Reading
Friday, January 2, 2015
Thursday, January 1, 2015
Since 2006, I’ve been inviting people to shift how they approach their year and how they frame their goals and intentions. I created the “My 3 Words” exercise because most resolutions aren’t especially helpful. We decide something vague like “I’ve gotta get in shape” or “I’ve gotta quit smoking” or “I need to make more […]