Luxury Brands Should Ride High In 2015

Last night I attended a meeting of the Luxury Marketing Council, hosted at the Strand Hotel here in New York. Our firm has represented major players in the luxury goods segment for over two decades, so the Council is a good place for us to keep in touch with what is going on that market. An experienced panel of experts provided a wide range of views on what luxury marketers should do in 2015 to promote continued growth of their brands, and identify threats.  (One of the threats that no one saw coming was the impact of the skyrocketing Swiss Franc, which has created bedlam among many luxury brands headquartered Switzerland. The impact on Swiss luxury goods is anticipated to be great, and the share prices of some Swiss luxury manufacturers are down an astonishing 20% in the last two days.)