Is It Time For McDonald's To Drop The Golden Arch And Ronald McDonald?

  When I suggested that McDonald’s should change its name in a previous piece here, I was half-joking. But with sales and earnings continuing to slide, and with a product that is less appetizing to younger consumers than competing brands like Chipotle, Panera Bread, and Five Guys, it may not be a bad idea. In fact, McDonald’s is already dropping both brand symbols in its new sandwich and salad stores in Australia, according to New York Times Stephanie Strom. McDonald’ Financials as of 1/23/2015