The Beatles To Tarzan: 4 All-Time Epic Negotiations
Some of the all-time most epic negotiations involve entrepreneurs who viewed the scope of their deals in terms of decades, rather than years. Too often, entrepreneurs negotiate deals which consider a relatively short-term time horizon. This tendency is understandable, as most business negotiations address near-term objectives, such as driving incremental revenue or acquiring customers. However, shrewd entrepreneurs look beyond a deal’s near-term impact.