Tuesday, March 31, 2015
Ever throw your hands up in frustration when it comes time to look for an image for your latest blog post? Let’s start with the bad news: a terrible stock photo is worse than no photo at all. The good news? There are more free stock photos available now than ever before! But you have
If you summarized every single book and article written on writing for the web, you’d get the three words I’m about to tell you. Yet, no one — not even the experts, authors, or pundits — has, to my knowledge, ever consolidated all this knowledge into one simple, sticky process. Write with these three words
The Early Bird Price for Authority Rainmaker ends today, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May. But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career. The quick version: She came
Monday, March 30, 2015
Don’t Get Caught with Your Pants Down: 3 Steps to Increase Your Search Traffic with Google’s Next Update
The Early Bird Price for Authority Rainmaker ends tomorrow, so I had a message planned for today making one final case for why you should join us in Denver, Colorado this May. But then I read what Raubi wrote on Friday about how much last year’s event accelerated her career. The quick version: She came
The post True Confessions About Copyblogger’s Authority Conference (Last Chance to Save) appeared first on Copyblogger.
Sunday, March 29, 2015
Saturday, March 28, 2015
Friday, March 27, 2015
Someone in this room is going to change everything because they cared. Seth Godin and his round-framed glasses stared back at a room filled with ambitious entrepreneurs-in-training, and I looked around wondering who would be the next person to “change everything.” That’s how my experience at Copyblogger’s Authority event in 2014 began — looking into
The post 4 Revelations that Drove Me to Quit My Job and Start a Business appeared first on Copyblogger.
Thursday, March 26, 2015
Headline writing is probably the first and most important skill you need to learn as a web writer. John Caples called it the most important part of an advertisement. That’s why he dedicates four out of 18 chapters to headline writing in his book Tested Advertising Methods. And you can sum up those four chapters
Yesterday, I had the pleasure to sit down with my friends Darren Rowse and Brian Clark. The last time the three of us sat quietly was in 2008 or 2009 when we launched the Third Tribe group (ah, memories). I joked that I wanted to bring that back and we could call it Sixth Tribe. […]
Way back in late 2009, I was getting antsy, on both a personal and a professional level. I had run my own design studio for almost 20 years. And I’d created just about anything a designer could create, from business cards to billboards — even a glossy, full-color national magazine. But despite my success, I
Wednesday, March 25, 2015
You think we all would know what marketing automation meant, the way we throw the phrase around in the corporate hallways and home offices of America. “Reginald, what you need is a marketing automation solution — then your sales team would be balling!” That’s the idea. Software that captures, nurtures, and delivers leads to a
The post 4 Ways to Identify Site Visitors (and Why It Matters) appeared first on Copyblogger.
With well over a billion users, Facebook must easily rank as most people’s “where I see interesting stories and click” tool of choice. Sure, us nerds might point to Feedly or Flipboard, but that’s not “most people.” That’s the enlightened. Some of us get our favorite sites to our inbox. But that’s more rare than […]
The post Content Marketing as a Food Truck: Rethinking Content Marketing In A World of Splintered Attention appeared first on chrisbrogan.com.
Tuesday, March 24, 2015
Links have become the online content creator’s currency. Get a lot of links, and you get “wealthy.” And the more quality links that point to a particular page, the higher that page is going to rank. But how do you get those links without breaking the law or looking like a scuzzy spammer? Well, here
We call Authority Rainmaker a different kind of online marketing conference … and that’s for many good reasons. Rather than a multi-track free-for-all that requires you to choose between sessions and gamble on what’s worth your precious time, Authority Rainmaker is a cohesive two-day presentation in itself. The four segments—design, content, traffic, and conversion—provide an
Monday, March 23, 2015
It’s always interesting being in an airport as a person with pink hair — especially when I’m traveling for business. Pink hair is a little more mainstream these days (curse you, Nicki Minaj), but it still gets attention. Small children think I’m some kind of live-action muppet, which I enjoy very much. TSA security officials
The post On Pink Hair, Marketing, and Business on Your Own Terms appeared first on Copyblogger.
Sunday, March 22, 2015
I’m going to Social Media Marketing World in San Diego next Tuesday through Thursday. I speak there Wednesday at 3:15pm. Beyond that, most of my time is my own (I’ve got two other formal obligations and a few friend obligations). I thought I’d write out what my hopes are for the event, in case you […]
The post Are You Going to Social Media Marketing World? SMMW15 appeared first on chrisbrogan.com.
Saturday, March 21, 2015
This is the Acer Chromebook 11 CB3-111-C670. It’s about the size of a Macbook Air, kinda. It runs the Google Chrome OS, which means it’s pretty much like a browser-only deal. All the apps you use are web-based. And this device helped me make $28,000 in ten days. Could a Chromebook Make You More Money? […]
The post How a $200 Chromebook Earned my Company $28,000 in Ten Days appeared first on chrisbrogan.com.
Friday, March 20, 2015
Are you an Editor-in-Chief? Editor-in-Chief (noun): a person who assumes complete responsibility for and ownership of all the communication he or she puts out into the world to enable a self-directed, creative career. Do you want to become one and learn effective ways to take control of your own digital media platform? In this 9-minute
The post Execute a Practical Editorial Strategy with the ‘Prepare; Don’t Plan’ Philosophy appeared first on Copyblogger.
If you’re a good web writer, then February 24, 2011 was your day. Bad web writer? Not so much. February 24, 2011 marks the day Google took low-quality content sites out to the woodshed. It’s the day they rolled out their search algorithm update known as Panda. And here’s how you can benefit from that
The post An Idiot-Proof Guide to Writing Blog Posts That Google Loves appeared first on Copyblogger.
Last week, Brian Clark explained why Copyblogger Media is betting big on podcasting. Then Monday, he introduced Copyblogger’s new digital marketing podcast network. (And with five shows in the top 30 of all business podcasts on iTunes at the moment I’m typing this, the early returns on that bet have been positive.) Today, I am
The post Why Copyblogger Media Is Also Betting Big on Pamela Wilson appeared first on Copyblogger.
Thursday, March 19, 2015
Last week on The Mainframe, Tony Clark explained how he and Brian Clark built Copyblogger into an eight-figure business using the minimum viable product process. In this episode, Chris Garrett and Tony explain how you can implement the MVP process in your own business for faster time to market, better customer experience, more effective launches,
The post How to Build Your Digital Business with the ‘MVP’ Process appeared first on Copyblogger.
I can count on one hand the number of times that something I’ve tried to sell has been well-received by the people I serve. You know how some kids are a late bloomer? That’s me with most of the things I sell. People buy them years later sometimes. But this time, I really struck gold. […]
The post What Writing A Great Sales Letter Taught Me About Everything appeared first on chrisbrogan.com.
Editor’s note: This post was originally published on March 26, 2014. We’re running it today to once again share these important podcast interview best practices with you. No regrets. That is my number one goal for every podcast interview I conduct. (And there are a lot of them, including this one you might be familiar
The post Conduct Better Podcast Interviews with this Simple 6-Step Preparation Process appeared first on Copyblogger.
Wednesday, March 18, 2015
Imagine you love jaguars. You have a blog about jaguars. You publish seven times a week about jaguars. On your site, it’s jaguars all day and all night. But Google doesn’t seem to know you exist. What gives? The problem is Google can’t tell if you are an authority on the car, the animal, or
In his 1989 book, The Age of Unreason, Irish author Charles Handy made a startling prediction about the future of organizations. He argued that businesses would soon be smaller and the workforce would be comprised of “portfolio people.” And what is a portfolio person? Handy describes a portfolio as a multifaceted career, comprised of different
The post Why You Need to Become a Rainmaker Before It’s Too Late appeared first on Copyblogger.
Tuesday, March 17, 2015
There are a few important details every web writer should know about how Google does its job. So we need to back up just a little bit. We need to talk about how people actually find anything on the web to begin with. Why? Because, as web writers, we have to face that ugly monster
Have you ever hovered over the “Publish” button while your stomach churned? Have you hesitated to make your website live because you’d rather stay invisible? Does putting your content out there make you feel exposed and insecure? Hitting “publish” means becoming vulnerable People will know what I’m thinking and feeling. It’s true: when you create
Monday, March 16, 2015
Yep, we’ve launched a digital marketing podcast network. Someone was bound to do it, but you may be surprised that it’s us. Truth is, this is something I’ve personally wanted to do for a long time … and the time is right. Copyblogger came to prominence by teaching people how to write engaging content and
The post Introducing Rainmaker.FM: The Digital Marketing Podcast Network appeared first on Copyblogger.
Sunday, March 15, 2015
5 Vital Steps To Customer Service Disaster Recovery: Build Customer Success Via This Expert Approach
Saturday, March 14, 2015
Friday, March 13, 2015
Thursday, March 12, 2015
Back in 2005, I came up with the idea for Copyblogger, a site that taught people how to create text content and copy to sell products and services. Right … everyone knows that. But did you know a competing idea was to instead start a podcast? To say that would have been the wrong move
The post Why Copyblogger Media is Betting Big on Podcasting appeared first on Copyblogger.
Wednesday, March 11, 2015
In 1996, the Unabomber suspect, Ted Kaczynski, was arrested. TWA Flight 800 crashed off the coast of Long Island, New York. Bill Clinton was elected president of the United States. The movie Jerry Maguire hit the silver screen. “Macarena” was the hottest song. And some of you were probably born. For Danny Sullivan, 1996 was the year
The post Here’s How Veteran Search Engine Expert Danny Sullivan Writes appeared first on Copyblogger.
Tuesday, March 10, 2015
It’s an epic philosophical battle over how to best sell online. And we’re doing it up on stage at Authority Rainmaker, May 13-15 in beautiful Denver, Colorado. In one corner, we’ve got customer experience advocate Scott Stratten. Scott believes that an amazing customer experience that prompts repeat purchases and evangelical word-of-mouth is the way to
The post Scott Stratten Versus Ryan Deiss at Authority Rainmaker: Who’ll Be Left Standing? appeared first on Copyblogger.
How does the current piece of content you’re creating fit into your content strategy? New content you produce needs to have a goal before you even start writing. Goals for your content benefit both you, the digital content creator, and your audience. Allow me to elaborate with an example from one of my favorite stories,
The post How to Set Goals for Your Content and Weave Them into What You Create appeared first on Copyblogger.
Monday, March 9, 2015
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Six months (or six days) from now, maybe I’ll come update this topic with the latest trending topic. Because #TheDress, the latest distraction-of-the-moment, will feel utterly tired. One reason that earning attention isn’t the same thing as earning business is that the Internet is prone to these little waves of irrelevance that hook everyone in
Sunday, March 8, 2015
Saturday, March 7, 2015
Friday, March 6, 2015
I had a super great time talking to Laura at Laura from Clarity about content marketing and what it might be able to do for companies looking to reach people and do something a bit more meaningful. They don’t usually share these conversations with the outside world. Usually just the premium people. But they were […]
Thursday, March 5, 2015
I vividly remember the first time I heard Black Flag. It was in a kid named Mike Goodman’s bedroom, and the record was called Damaged. That’s how it was pre-Internet in suburban Houston. If it wasn’t on the radio or MTV, it was invisible — unless some cool kid turned you on to something new
The post Henry Rollins on the Art and Business of DIY Media appeared first on Copyblogger.
Wednesday, March 4, 2015
I was working on the audiobook (long overdue) for my book, The Freaks Shall Inherit the Earth and I came to a part of a chapter that might be useful to you. Are you thinking of hiring someone else? Are you a solo business and wondering if you should have a partner? Are you wondering […]
The post How Do You Know When It’s Time to Hire Someone Else? appeared first on chrisbrogan.com.
I’m looking forward to speaking at the Authority Rainmaker conference this May in Denver, Colorado. As a longtime Copyblogger fan, it’s a great privilege, and I can’t wait to meet many of you. The title of my talk will be: How to Design Interactive Content — Moving Beyond Button Clicks and Form Fills. Which begs
The post Why Interactive Content May Be the Most Exciting Marketing Tactic of 2015 appeared first on Copyblogger.
Tuesday, March 3, 2015
Selling isn’t what it used to be. And for most of us, that’s a good thing. Gone are the days of alpha males who are “always closing.” Today, in the new era of selling that has dawned, many of us are spending much more of our time selling than we even realize. This is the
The post Dan Pink on How to Succeed in the New Era of Selling appeared first on Copyblogger.
Monday, March 2, 2015
If you read the headline, “Portland Entrepreneur Raises $13 Million by Enticing 62,000 People to Buy His Cooler,” which part fascinates you? How about, “7,000 Hungry Folks Raise $55,000 for Potato Salad Project?” I imagine, if you’re anything like the majority, those large amounts of money stand out. After all, $13 million is a gigantic
The post How to Crowd-Publish Your Content Without Asking for Money appeared first on Copyblogger.