Want Viral Content? Try this Instead

Everybody wants to make their content go viral these days. I can tell you for sure, a lot of CEOs are walking into the office of their marketing director chanting, “We need viral content.” Most companies that have content marketing on their agenda talk about virality and feel their mission has been accomplished if their content manages to hit ‘X’ number of shares on Facebook, Twitter, or LinkedIn. But what is the true pay out for viral success? Cat memes are fun, and sure we’ll savor the page views that a news jacked parody of the latest Kardashian stunt may bring. But unless you sell cat toys, or your first and last name begins with “K,” what does that type of viral get you?