The New Entrepreneur's Bible

It's been more than ten years since Guy Kawasaki wrote his classic guide to entrepreneurship, The Art of the Start: The Time-Tested, Battle-Hardened Guide for Anyone Starting Anything, and a lot has changed. We're in an era dominated by mobile devices, Big Data, and social media. Great ideas no longer have to pass scrutiny by mercenary venture capitalists, because entrepreneurs can go straight to customers with crowdfunding tools like Kickstarter and Indiegogo.