InsideSales.com Covers All Bases, Announces Funding From Both Salesforce And Microsoft

I remember sitting at Salesforce's DreamForce conference a few years ago (2010 to be precise) when the industry had recently been bombarded with Microsoft advertising their competitive CRM product DynamicsCRM. The campaign was a marketing initiative using a character, "Bernard", who was feeling underwhelmed by the Salesforce offering and hence moved to Dynamics. Salesforce's CEO, and master marketer, Marc Benioff could have let the guerrilla campaign slide, but instead he turned the impacts around by inviting the actor who played Bernard on stage in the DreamForce keynote begging him to come back to Salesforce from the Microsoft "Evil Empire". The guerrilla response was a masterful one and Benioff undid the damage created by Microsoft and turned it to his advantage.