The Future of Marketing: Goodbye, Don Draper. Hello, Captain Kirk.

Watching the TV series Mad Men, with its pitch-perfect view of advertising and marketing execs in the 1960s, it’s easy to marvel at how dramatically the world has changed since then. But has it, really? There are still brands sinking huge budgets into full-service agency contracts, spending millions to produce and run :30 TV spots, and expecting the audience to believe whatever product claims they put out there.