The Customer Is The CMO's Best New-Product Developer: Survey

Marketing strategy consultancy CMG Partners today releases the results of its seventh-annual CMO’s Agenda, “Your #1 Resource for Innovation: the Customer,” a qualitative survey assessing the role and responsibilities of the chief marketer. CMG Partners conducted interviews with CMOs, senior marketing executives and new-product development experts between August and December of 2014 to cull the findings: that the customer is the single-biggest asset in developing new products that resonate in a given market.