Under Armour, MyFitnessPal, and Why Brands Want To Know Everything About Your Body

It’s been said that when a technology is free to use, you are not the customer, you are the product. That is still true - but with apparel company Under Armour’s acquisition of health tracking app MyFitnessPal, there is an additional dimension to this. Your thoughts, behaviors, and actions can now be used to improve other products - in an entirely different industry.