The ROI of Content Marketing

Lots of businesses get into content marketing because it is the "in" thing to do online. You can ask those businesses what their goals are, and you will get answers like exposure, social shares, links, leads, and sales. But when you ask those same businesses how they measure their content marketing to find out if they are achieving those goals, you will get a less straightforward answer. Some may not even have a basic analytics tool in place.