Wells Fargo CMO Jamie Moldafsky Makes The Case For Diversity As Business Driver In New Campaign

Wells Fargo next week unveils a new brand campaign, the first from BBDO, the agency it selected last May. TV spots pull at heartstrings, such as one featuring a real-life same-sex couple—another first for the bank—who diligently work on learning sign language before meeting their hearing-impaired adopted daughter. In another spot, a long-haul truck driver greets his aspiring-geologist daughter after a job on the road, a gift of rocks from his travels in hand.