The Developer Opportunity That Exists In The Small Business World

A number of technology vendors started off as small business offerings but eventually tried to move up the food chain - file sharing vendor Box and enterprise social network Yammer are two examples. The orthodox view is that the more lucrative opportunity that exists when creating enterprise products is an easier win. Box is a good example of a company that started off with a direct sales approach but now looks very much like a traditional enterprise IT vendor - sales staff in flash cars included.