Monday, April 20, 2015

A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson

How does a reality television competition help launch your career if the winner doesn’t receive a monetary prize? Today’s guest on Editor-in-Chief is an American who won the British television program MasterChef in 2011. Tim Anderson is now an entrepreneur and author whose first book, Nanban: Japanese Soul Food, is available from SquarePeg in the

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The post A ‘Media, Not Marketing’ Case Study: The Rise of Chef Tim Anderson appeared first on Copyblogger.

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