We’re all in the intellectual property business now. But as business people, how much do we enforce our rights when others infringe on them?
Creative freelancers are thought of as service providers, but what they’re really selling is their copyright in the work product they create for clients. This has special implications on both sides of the transaction.
But the true area of confusion that persists is copyright when it comes to web content. Is attribution okay? What about a link? Maybe a disclaimer?
Copyright law is strict in favor of creators, and yet, a more laissez faire attitude often makes better sense. There are other IP rights, however, that you should defend with a vengeance.
In this episode of Unemployable with Brian Clark, Brian discusses:
- The critical importance of work for hire agreements
- The misunderstanding of content syndication
- How to crucify a content infringer (and why you shouldn’t)
- What to do if someone sullies your brand
- The protect it or lose it aspect of trademark
- Listener Question: How much equity should you give a partner?
Unemployable with Brian Clark on iTunes
About the authorRainmaker.FM
Rainmaker.FM is the premier digital commerce and content marketing podcast network. Get on-demand digital business and marketing advice from experts, whenever and wherever you want it.
The post Your Most Valuable Intellectual Property (Plus, How to Compensate Partners) appeared first on Copyblogger.
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