Why Fashion Is Not a Frivolous Matter: E-Commerce with Impact

The shopping season for the holidays has begun, and as people line up outside stores to await Black Friday “deals,” you may want to consider a few other options -  and offer a gift with a bit more meaning (than a sweater yanked off the rack from other shoppers). A growing tide of fashion start-ups are linking social impact to their designs.  Mainly through production, these companies are attempting to create a more inclusive economy, by employing marginalized communities.  Given that the majority of these companies are only about two to three years old, it’s too soon to deem them as a successful alternative to aid.  Yet, they’re still a viable addition to the marketplace, one that’s long been skewed by big box brands and multinationals.  Here are a few socially-conscious fashion brands to consider for this holiday season: Soko: Soko’s peer-to-peer approach, means that you can buy products directly from artisans.  No middlemen are involved, though they do work with partnering non-profits at the grassroots level.  (Founded in 2012)  Their tagline: A woman-run and operated e-commerce marketplace for the developing world.    What do they sell?  Mostly jewelry.