'Clumsy Ninja' Creator's Eight Rules For Building Record-Breaking Mobile Games

Torsten Reil co-founded NaturalMotion as an Oxford University spinout in 2001 to commercialise dynamic motion synthesis animation technology. The firm’s Endorphin virtual motion capture system helped make films including Troy, Spiderman and Lord of the Rings, while its Euphoria animation engine is used in best-selling games including Grand Theft Auto IV and V and Star Wars: The Force Unleashed.