More Marketers Are Working With Companies That Actually Make Stuff, And What Agencies Are Doing About It

“I want to get closer to people who make stuff, not people who know people who make stuff,” is a comment from a conversation I had with Ben Stuart, CMO at Surescripts, previously at American Express and Charles Schwab. “We need to be faster into market with ideas. We need to make great stuff that our consumers will love, and get it out quickly.” The conversation sounded like another threat to the traditional ad agency model and well worth looking further into.