Demandbase--Yet Another Vendor Delivering Sales Insights On Salesforce

The technology industry runs on hype cycles and the hype of the moment is all about “big data insights for sales professionals”. Without a word of a lie, in the past week alone I would have had at least two dozen vendors contact me, all who offer some kind of variation on a theme around deriving insights from the mass of enterprise data and offering it back to sales professionals by way of actionable insights.