Locqus Joins The "Cloud Application For Tradespeople Gang

Selling technology to white-collar workers is relatively easy. These are people who use technology for their day to day work and hence can easily understand the positive impacts of new technology. Selling technology to the rest of the world (like, you know, the folks who actually make things and stuff) is much harder. The story telling is more difficult, the channels are harder to crack and the messaging is different. But with all that, technology for the rest of the workforce is super important. Technology can make work more efficient, it’s inequitable for that not to be the case across the board.