Saturday, June 25, 2016

Why Data-Centricity Is Vital for Marketing Organizations

The marketing industry relies heavily on data returned from analytical reports following both direct and indirect approaches to marketing. Using data-centricity develops a customer-centric marketing strategy that can boost company revenues, increase brand reputation and increase industry dominance. It also creates a pathway for chief marketing officers (CMOs) to redirect their marketing strategies for the best interest of the brand's goals and broadened improvements to positive consumer reactions.

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