Thursday, June 2, 2016

Marketing Automation Defined in 60 Seconds [Animated Video]

content marketing glossary - what is marketing automation?


Ever find yourself in a conversation with your boss or a client and she mentions implementing marketing automation?


Did you understand her request, or did the conversation grind to a halt because you're not familiar with the term?


If you fall into the second category, you're not alone.


Marketing automation is a hot topic these days, and its popularity has grown rapidly since 2013, but it can be tricky to define.


What exactly is marketing automation?


Watch our 60-second video about marketing automation


With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into short, fun whiteboard animated videos.


Here's our video for the definition of marketing automation:


Animation by The Draw Shop


And for those of you who would prefer to read, here's the transcript:


Marketing automation refers to software used by people and companies to streamline, automate, and measure marketing workflows by automating repetitive marketing tasks.


In other words, it performs certain manual marketing tasks for you. Night and day. Rain or shine.


Here's an example of how it works:


Imagine someone downloads one of your ebooks. Marketing automation software will capture the contact information from the form, segment that lead based upon the information it gathered, and then send them an appropriate series of emails over a prescribed time.


Share this video


Click here to check out this definition on YouTube and share it with your audience. You'll also find 11 additional Content Marketing Glossary videos.


Learn more from the Content Marketing Glossary


We'll feature the rest of the videos soon, but if you'd prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.


If you would like to learn more about marketing automation, visit these three resources:



By the way, let us know if there are any definitions you'd like us to add to the glossary! Just drop your responses in the comments below.


The post Marketing Automation Defined in 60 Seconds [Animated Video] appeared first on Copyblogger.


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