The distribution build-out is probably where more venture capital (usually Series A and even sometimes Series B) gets consumed (and often wasted) than anywhere else. My blog “How Not To Blow Your Capital on the Distribution Build-out” dives into that question in some depth, as well as how to know when it’s time to start scaling in earnest. Once it is the right time to crank up sales, though, there are several approaches one can take. For SaaS companies, the one I favor is the “sales pod” approach.
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