From Engineer To CMO: Why STEM Backgrounds Are Hot In Tech Marketing

I’ve interviewed a few tech CMOs lately and noticed that most have an engineering or computer science background. This is contrary to the dozens I’ve interviewed for other industries (retailing, CPG, financial services, entertainment, etc.). To better understand the transition from engineer to CMO, I interviewed Robin Saitz, the CMO of Brainshark, a B2B company that provides sales enablement solutions to thousands of companies.