Meaningful Experiences For Millennials In College Will Maintain Engagement Post Graduation

As the influence of millennials increases, their donations after college to their alma maters will be critical to the institutions’ growth. However, because the increasing costs of higher education, many millennials do not feel like they owe their alma maters any monetary donation after they graduate. With only 27.5 percent of recent graduates donating to their universities after graduation, institutions need to do more to engage millennials while they’re still in college in order to build lasting relationships that matter.