Fueled Fix: Why Uber Should Shift Up Its Personalization Engine

Award-winning mobile app design and development agency Fueled has built apps for big brands like Barneys to startups like QuizUp that have generated more than one-quarter of a billion dollars since starting up in 2011. In this exclusive series for Forbes, Fueled’s founder Rameet Chawla offers advice to well-known companies operating in the digital domain. For this first installment, he takes a close look at the mobile app age’s answer to hailing a cab: Uber.