6 Ways To Improve Your Online Checkout Process

Bad news for you:  Most of your online customers will abandon their cart, and not complete the sale. They will navigate away from your site, away from the shopping cart, and never complete the process. The primary culprit for shopping cart abandonment is the checkout process. If you could improve your checkout process, you can improve your sales by a huge margin. How much money is lost due to shopping cart abandonment? The shopping cart abandonment rates are appalling. Some studies (I.e., Rejoiner)  report that shopping cart abandonment is as high as 80%. The average abandonment rate reported by Baymard Institute is 67.91%. This number the percentage of people who, instead of completing their purchase, will leave your site. Out of every one hundred users who puts something in their shopping cart, nearly 68 of them will leave without making a purchase. Shopping cart abandonment is one of the biggest curses in the ecommerce industry. How much money are you losing due to shopping cart abandonment? Let’s do the math.