Starbucks Personalization - Evil, Funny, Or Brilliant?

A video, Why Starbucks Spells Your Name Wrong, has gone viral in the last few days, garnering more than six million views to date. It's a hilarious take by Paul Gale on the practice of Starbucks writing your name on your special order coffee cup. In the video, Gale stars as a barista who, with an evil glint in his eye, gleefully spells everyone's name wrong. On purpose.