Appreciating The Introvert: Five Questions With TBWA Disruption Director Lorna Hawtin

As Disruption Director at TBWA based in Manchester, UK, Lorna Hawtin is responsible for asking questions, wreaking havoc, and building strategies and behaviors for challenger brands, which will give them an unfair advantage. As a Berlin School of Creative Leadership   EMBA participant, she put her skills to use and caused disruption in the best way possible, by asking the hard to answer questions, challenging herself to a new way of thinking, and inspiring her classmates to do the same. It is no wonder she not only received the honor of Valedictorian but took home the Michael Conrad Outstanding Thesis Award for her thought-provoking research on “Unpicking the Extravert Ideal in ‘Adland’ – Does a Cult of Charisma and Collaboration Impede the Value Creation Potential of Introverts in the UK’s Creative Industries?”