Saying 'Yes' to Content Marketing Doesn't Mean Abandoning Traditional Advertising

Given its long-term value, content marketing is quickly taking over traditional advertising as the preferred medium to reach customers. With well-executed content marketing, you can educate customers on entire industries and help them make more informed decisions. Content is a powerful tool for reaching readers, but many companies aren’t making it a priority. This is usually because launching a successful content marketing initiative requires a personal and company-wide commitment, and many leaders fear they’ll lose out on the short-term gains from traditional and digital ads if they shift their focus and budget toward content.