Sunday, August 24, 2014

China's Movie Industry: All That Glitters Isn't Gold

The Chinese movie industry has never been so shocked as it’s been by two 31-year-old Forbes celebrities: Guo Jingming and Han Han. Guo’s Tiny Times 3 is the latest sequel of a film franchise adapted from his own novel of the same name which sold 1.4 million copies within two months after being published. Tiny Times 3 was on 45% of China’s movie screens after its June 7 premier pulled in revenues of over RMB 110 million, a record for domestic 2D films. A few weeks later on July 24 Han Han’s Continent premiered as well, and by now has made more than RMB 700 million. Both movies unseated Transformers: Age of Extinction to take the top spot at China’s box office.

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