Content Marketing Defined in 60 Seconds [Animated Video]

Imagine you and an old friend from high school are lying on a trampoline in your backyard. Cucumbers cover your eyes as you soak up rays from the rising sun.

It's been almost a decade since you've talked, so naturally one of the things he asks about is your job.

You tell your friend, “I'm into content marketing.”

He removes the cucumbers from his eyes, leans toward you and says, “What is content marketing?”

You remove the cucumbers from your eyes and sit up. You look him in the eyes and say, “What is content marketing?”

Could you define it? And could you do it in 60 seconds?

If not, no worries. We've got you covered.

Last week, we announced the publication of our Content Marketing Glossary. It's a resource to help you quickly answer any questions you might have when it comes to new words and concepts in content marketing.

But that's not all.

Watch the 60-second video for content marketing

With help from our friends at The Draw Shop, we whipped up 12 definitions into 60-second whiteboard animated videos.

Here's our video for the definition of content marketing:

Animation by The Draw Shop

And for those of you who would prefer to read, here's the transcript:

Content marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers.

The type of content you share is closely related to what you sell; you educate, entertain, or inform people so they know, like, and trust you enough to do business with you.

Red Bull's content marketing focuses on videos of extreme athletes. They also happen to sell an energy drink. People who are interested in extreme athletes may also be interested in an extreme energy drink.

Mint.com publishes articles about personal finance that help attract people interested in that topic, and this helps build their business.

Content marketing can take the form of blog posts, podcasts, videos, SlideShare presentations, infographics, and more. If you're creative, the possibilities are endless.

Learn more from the Content Marketing Glossary

We'll feature the other videos soon, but if you'd prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.

By the way, let us know if you have any definitions you'd like us to add to the glossary! Just drop your responses in the comments below.

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