How to Outsource Digital Responsibility Succesfully

According to Gartner, up to 50 percent of digital marketing activities are now being outsourced, as both large and small companies seek support for their marketing functions. However, there are still marketing leaders who believe nothing should be outsourced to an agency. This likely occurs because of a lack of experience in knowing when and how to outsource. To shed more light on this decision, I sought insight from David Rodnitzky, CEO of digital marketing agency 3Q Digital. What follows are Rodnitzkys insights.