Who's Not Afraid Of The So-Called Adpocalypse?

Why aren’t we all freaked out about the so-called adpocalypse -- the end of days for digital advertising because of the rise of ad-blocking apps? That was one of the top questions on my mind last month when stories about a new wave of ad-blocking apps dominated -- yes -- the media. Ad-blocking apps -- which got a big boost in publicity with the introduction of Apple’s new iOS -- have been threatening doom and gloom to media companies, especially smaller ones, which increasingly have become dependent on “programmatic advertising.” But what about everyone else? Shouldn’t more businesses be alarmed by ad-blocking, a practice that’s likely to grow? Aren’t most businesses today -- media companies and non-media companies alike -- dependent on the survival of digital and mobile advertising?