5 Signs That Your CEO Is Taking Marketing Seriously: Insight From The CMO Impact Study

In a study by the Fournaise Group, 80% of CEOs admitted being disappointed with their firms’ CMOs. That’s 4 out of 5 CEOs who think that that their marketers – and marketing – aren’t up to snuff. To investigate this (and more), I conducted research, in collaboration with CMO.com, to better understand the role and impact of CMOs. Last year’s CMO Impact study investigated whether and when CMOs matter; this year’s study focuses on how the CEO impacts the CMO's (and marketing's) ability to drive business results.