NOwnership, No Problem: Why Millennials Value Experiences Over Owning Things

I was in Los Angeles this weekend for my birthday. Chatting over sushi with my father-in-law, he mentioned he was listening to Rush Limbaugh on the radio. Limbaugh was talking about how millennials value experience over ownership of goods. I thought it was compelling to hear that these new realities had spread so far and wide they made it to AM radio. There are many ways this new reality has played out in modern life. The sharing economy is booming. People are renting or borrowing products. They are hiring their neighbors to drive them to work, paint their house or rearrange their closet.