Sunday, July 31, 2016

Why It's Hard For Driven People To Take Time Off (And What They Can Do About It)

For workaholics and those suffering from professional FOMO, there's one thing they never plan to do: take leave. But failing to do so can hamstring their companies and prevent them from taking needed time off.

Four Interview Questions To Help You Hire People With Grit

People with grit have the character to succeed because they will think outside the box, solve problems and get the job done. Here are four types of interview questions that can help you identify people with the drive and determination to be great.

Saturday, July 30, 2016

Flipping A PR Flop: These 4 Founders Show How It's Done

These four U.S. founders turned their initial PR mistakes into wins in ways that others can model as well.

Sorry Google And Tesla, FiveAI Will Have The Best Driverless Car

A new UK startup is looking to blow Tesla and Google's driverless technology offerings out of the water. (Or should that be off the road?)

Friday, July 29, 2016

4 Rules Every Storyteller Needs To Know

Stories, when told well, are not mere containers for a brand message, but advocates of brand potential that has yet to be discovered.

Thursday, July 28, 2016

How To Know What Your Brand Experience Is Worth

In principle, measuring return on experience isn't all that complicated. Define the goals at the start of the marketing campaign, set success criteria, execute the campaign, measure and assess results. Simple, right? Well, no, of course not.

Meet The 'Fishmonger' Behind America's Top Celebrity Chefs

I can count the days each year that my wife eats fish on one hand. She doesn't like scales, tails, or bones, and when it comes to the two-eyes up, bottom-dwelling filter feeders you can forget about it.