Ecommerce Sites Like Amazon Threaten Your Customers' Loyalty. (Here's How To Fight Back.)
It’s no surprise that retail aggregators are increasingly shaping how people buy. Think of Amazon, pretty much unmatched in customer retention thanks to its ease of use, dizzying selection, recommendation engine and friction-free return policies. Or look to Chinese e-commerce titan Alibaba and its historic $21.8 billion IPO this September. Markets are bullish on the future of retail aggregation, particularly as it happens online, and so are customers.