Why A Former Hershey Exec Sold his Porsche To Build A Cashew Business In Mozambique

After making a "spiritual journey" in the woods, Don Larson, a former turnaround specialist at Hershey Company, sold his Porsche, his hot air balloon and his house with a pool to start a social enterprise selling cashews in Mozambique to improve the lives of orphans and the nation's poor farmers. He's learned that selling tasty nuts isn't enough. A social enterprise's back story matters mightily to consumers.