Email Marketing Defined in 60 Seconds [Animated Video]

Millennials … you've got to love them. Particularly when it comes to their devotion to checking their email.

According to an August 2015 survey on email by Adobe, Millennials are the age group most likely to check their email:

• From bed (70 percent)


• From the bathroom (57 percent)


• While driving (27 percent)

That's a lot of looking at your email inbox. But the rest of us aren't far behind.

Kristin Naragon, Director of Email Solutions at Adobe, writes:

“On average, survey respondents report using email six hours a day, or 30+ hours a week.”

So much for social media killing the email star. In other words, if you want to reach Millennials - the largest generation in the U.S. population with $200 billion in annual buying power by 2017 - use email marketing.

But what exactly is email marketing? How would you define it?

Watch our 60-second video for email marketing

With help from our friends at The Draw Shop, we whipped up 12 definitions from our new Content Marketing Glossary into 60-second whiteboard animated videos.

Here's the video for our definition of email marketing:

Animation by The Draw Shop

And for those of you who would prefer to read, here's the transcript:

Email marketing strikes many as old-fashioned … sort of like the horse-and-buggy of digital commerce. But that's simply not the case.

See, effective email marketing begins with you asking your prospect for permission to send relevant and interesting email messages to her inbox. This is important, because everyone checks their inboxes, whereas only a small percentage of people see all of their messages on social media.

Email marketing deepens your relationship with your audience. Each email you send - whether daily or monthly, one-off or through an autoresponder series - carries your distinctive voice, while delivering quality, niche-specific content your prospects need.

Effective email marketing builds trust, and that trust helps build your business.

Share this video

Click here to check out this definition on YouTube and share it with your audience. You'll also find 11 additional Content Marketing Glossary videos.

Learn more from the Content Marketing Glossary

We'll feature the other videos soon, but if you'd prefer not to wait, you can watch all the videos now by going directly to the Content Marketing Glossary.

By the way, let us know if you have any definitions you'd like us to add to the glossary! Just drop your responses in the comments below.

P.S. Yes, I'm guilty of checking email from the bathroom. But I'm in good company. Henry Miller also read in the loo. He just read Ulysses. I read Next Draft. Go figure.

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