Mark Bertolini's Strategic Move On Wages

by Jon Katzenbach, Gretchen Anderson, and Art Kleiner On January 12, 2015, Aetna chairman and CEO Mark Bertolini announced a raise in Aetna’s minimum wage to US$16 per hour. For the 5,700 employees who stood to benefit, this meant an average pay increase of 11 percent; some saw an increase of 33 percent. It